Privacy Policy

Last updated: April 2026

Primo Experiences (“we”, “us”) is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights.

1. Who we are

Primo Experiences is a private tour operator based in Málaga, Spain. Website: primoexperiences.com. Contact: info@primoexperiences.com / WhatsApp: +34 681 943 928.

2. What data we collect

When you submit a form (including via Meta/Instagram Lead Ads), we may collect: your name, email address, phone number, country of origin, and answers to survey questions about your travel plans.

3. How we use your data

We use your data solely to: send you the requested free guide, respond to your enquiries, and occasionally share relevant information about our tours. We do not sell or share your data with third parties for marketing purposes.

4. Legal basis

We process your data based on your consent, given when you submit a form or contact us directly.

5. How long we keep your data

We retain your data for up to 2 years from the date of collection, or until you request deletion.

6. Your rights

Under GDPR, you have the right to access, correct, or delete your personal data at any time. To exercise these rights, contact us at primoexperiences@gmail.com or WhatsApp +34 681 943 928.

7. Cookies

Our website may use basic cookies for functionality and analytics. No advertising cookies are used without your consent.

8. Third-party tracking and analytics

Google Analytics: we use Google Analytics to understand how visitors use our website, track traffic sources, and improve our services. Google Ads: we use Google Ads to track conversions and measure the effectiveness of our advertising campaigns. Facebook Pixel: we use the Facebook pixel to track conversions from our advertising campaigns on Facebook and Instagram. You can control these trackers through your browser settings, cookie preferences, or by opting out via the respective platforms’ privacy controls.

9. Changes to this policy

We may update this policy occasionally. The latest version will always be available at primoexperiences.com/privacy-policy.